For many people who are either starting an online business, or who have a current business that they need an online presence started, website design is often the first thing they consider. However, what is more important than the design of a website, and one step that some businesses overlook, is choosing the right domain name. In addition, the domain name choice needs to be correct from the onset of the website, or companies risk losing SEO benefits, as well as dealing with the difficulty of transferring websites to new URLs. However, a few simple tips can help any business select the right domain name.
Remember Company Branding
A domain name needs to be part of the company’s branding strategy, so it is important to tie your domain name in with your brand. Remember that a brand is more than just a logo, it is what customers think when they hear your company name. Although a domain name like “Joesbaitandtackle.com” may express what your company offers, it does not necessarily offer a customer an idea of what your brand might be.
Keep it Simple
If a domain name is too long, complicated to type or includes letters that are difficult to type, like “q” “x” and “z,” customers may avoid visiting the site. In addition, a domain name needs to be easy to remember, as many times customers get the website information through word-of-mouth. Short names are easier to remember and easier to type, so for Joe’s Bait and Tackle Shop, even the domain “Joes” or “JoesBait” are good options as they are short, easy to remember and easy to type. Avoid hyphens and numbers, as they are harder to type and to remember.
Stick with .com Extension
Although people are getting used to other extensions, like .org and .net, most internet users still automatically default to typing .com when they type in a website address. Although for some businesses this is not a problem, for companies with competitors who already own the .com domain, it could mean lost revenue as a customer may choose to use the company with the .com extension, not realizing it is a different company than the one they were looking for originally. If the .com domain name you want is already taken, consider using a similar option or one that ties into your branding instead. Joe’s Bait and Tackle Shop, if they find that “Joesbait.com” is taken, could choose “Fishlovejoes.com” or “Joesfishneeds.com” to differentiate between them and competitors.
If you are considering starting an online business, or want to establish an online presence for an existing business, consider the domain name registration service at Register.com. They can also offer website design and web hosting services to get your online presence established quickly and efficiently.